Hard to Love Lyrics – SAY MY NAME | from “&Our Vibe”

SAY MY NAME’s &Our Vibe EP lands today—December 29 via iNKODE Entertainment (인코드 엔터테인먼트)—like a hazy summer crush you can’t pin down, and “Hard to Love” is the track that bottles that sweet sting of wanting more from a lukewarm spark.

Penned by Nevada from lalala Studio alongside Chaz Jackson and Infinity, with composition credits to Jackson and Infinity, this fourth cut on the five-track set dives headfirst into love’s tricky dance. It’s dreamy K-pop with a bubbly twist—think shimmering synths and airy vocals floating over a gentle trap beat, evoking those late-night scrolls through someone’s vague texts. The sound’s all aesthetic escapism: soft echoes on the “알 듯 말 듯” hooks that blur into English pleas, blending R&B whispers with pop polish for a vibe that’s equal parts confessional and cinematic.

Thematically, it’s fresh flames flickering against real-world friction—the frustration of muted replies (“현실은 툭 무채색 ‘응’”), the pull to decode a crush’s half-hidden heart, and that bridge ultimatum begging for “More, On And On.” It’s SAY MY NAME leaning into vulnerability, ditching high-energy debuts for this intimate glow-up that feels like eavesdropping on your own what-ifs.

&Our Vibe itself is their third EP and second as an eight-piece (shoutout to new Chinese member Shuai joining post-iLy single), a compact love letter to shared frequencies. The five tracks—“BAD IDEA,” “UFO (ATTENT!ON),” “DeLuLu SoLuLu,” this gem, and closer “SAY MY NAME”—weave a concept of vibing through romance’s chaos, from delusional crushes to cosmic connections. It’s their most cohesive yet, clocking under 20 minutes of ear-candy escapism, with visuals teasing pastel aesthetics and group choreo that sways like a slow-burn confession.

Since debuting in 2023 with the anthemic “Boys Be Ambitious” under TOP Media (home to UP10TION vets), SAY MY NAME’s been that underdog crew stacking buzz through relentless comebacks. This EP marks their boldest pivot—trading rookie fire for nuanced, emotion-soaked narratives that nod to global influences while keeping that Korean pop sheen. At 22-ish average age, they’re hitting stride with sold-out fanmeets in Seoul and viral TikToks syncing “Hard to Love” to couple reels, proving they’re not just names to drop; they’re the vibe you linger on.

Dive into the Hard to Love lyrics below and unpack its raw narrative. Don’t miss other &Our Vibe tracks for more of SAY MY NAME’s dreamy K-pop vibes.