Say It marks a pivotal moment in Demi Lovato‘s artistic evolution, serving as the seventh track on her highly anticipated ninth studio album “It’s Not That Deep,” set to release October 24, 2025.
This dance-pop anthem represents Lovato’s complete departure from the rock-leaning sound of her previous albums “Holy Fvck” and “Revamped,” embracing instead the celebratory, carefree energy that defined her earlier pop era. Clocking in at 2 minutes and 29 seconds, “Say It” embodies the album’s core philosophy of liberation and joy, reflecting Lovato’s current state of happiness and newfound love following her marriage to Jordan Lutes.
The track sits perfectly within the album’s narrative arc, coming after the vulnerable “Little Bit” and before the introspective “In My Head,” showcasing Lovato’s ability to balance euphoric dance moments with deeper emotional exploration. Executive produced by Zhone—the mastermind behind chart-toppers for Kylie Minogue, Troye Sivan, and Kesha—”Say It” likely features the same electro-pop sensibilities and infectious energy that characterize the album’s released singles “Fast,” “Here All Night,” and “Kiss“. This sonic direction marks a return to the dance-floor ready sound that first launched Lovato into international stardom, reminiscent of her EDM collaborations like “Solo” with Clean Bandit and “Instruction” with Jax Jones.
As part of “It’s Not That Deep,” “Say It” contributes to what Lovato describes as her most authentic musical expression yet—an album born from a place of genuine contentment rather than cathartic processing. The song represents the artist’s current mindset of embracing life’s simple pleasures and finding freedom in letting go of inhibitions, themes that resonate throughout this 11-track celebration of self-confidence and liberation.
Dive into the Say It lyrics below and discover its empowering message of authentic expression. Explore other tracks from “It’s Not That Deep” for more of Demi’s joyful dance-pop evolution.
| Lead Vocals | Demi Lovato |
| Songwriter | Demi Lovato, Feli Ferraro, Jake Torrey, and Zhone |
| Music Producer | Zhone |
| Distributor | Universal Music Group |
| Label | Island Records |
| Release Date | October 24, 2025 |
| Song Language | English |
| Copyright © | DLG Recordings, Island Records & Universal Music Group |
Lyrics of Say It by Demi Lovato
[Verse 1]
You Know How I Tend To Overthink A Thousand Things, I Think I’m Doing It Again
Every Now And Then, I Need A Little Reassuring Even Though You Never Left
[Pre-Chorus]
So Don’t You Make Me Read Your Mind
Open Your Lips And Press Rewind
I Wanna Feel Your Body Closer While You Tell Me One More Time
[Chorus]
Yeah, I Already Know, I Know That You Love Me
That You Love Me, I Know
But I Like It When You Say It, Yeah
I Already Know, I Know That You Need Me
That You Need Me, I Know
But I Like It When You Say It
[Post-Chorus]
Say It, Say It
I Know, But I Like It When You Say It
Say It, Say It
I Know, But I Like It When You Say It
[Verse 2]
For A Moment, For A Second, My Defenses Are Defenseless When You’re In My Ear
And I Think I Might As Well Be Touching Heaven When You Tell Me What I Wanna Hear
[Pre-Chorus]
So Don’t You Make Me Read Your Mind
Open Your Lips And Press Rewind
I Wanna Feel Your Body Closer While You Tell Me One More Time
[Chorus]
Yeah, I Already Know, I Know That You Love Me
That You Love Me, I Know
But I Like It When You Say It, Yeah
I Already Know, I Know That You Need Me
That You Need Me, I Know
But I Like It When You Say It
[Post-Chorus]
Say It, Say It
I Know, But I Like It When You Say It
Say It, Say It (Oh-oh)
I Know, But I Like It When You Say It
(But I Like It When You Say It)
(But I Like It When You Say It)
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